Management
Formerly an executive in new business development at True Corporation Public Company Limited, Dr. Jay Jootar has extensive experience in developing technology products and services. He has also pioneered international markets across Asia and other continents.
He graduated with First Class Honors and a Gold Medal in Electrical Engineering from Chulalongkorn University. He later earned both his MBA and PhD in Management from the Massachusetts Institute of Technology (MIT). During his studies in the U.S., he was invited to consult for leading tech companies such as Intel Corporation, ITT Corporation, Verizon Communications, and IBM. He has also helped several U.S.-based corporations create and spin off new ventures into subsidiary companies.
In addition to his work as an executive and entrepreneur, Dr. Jay has served as a guest lecturer in MBA programs (both Thai and English) at various institutions, including the College of Management at Mahidol University, the National Institute of Development Administration (NIDA), and King Mongkut’s University of Technology Thonburi (Graduate Management Institute). He has also advised multiple government agencies and universities.
Born into a family of doctors—both his parents were medical professors at Siriraj and Ramathibodi Hospitals—Dr. Jay developed a deep interest in medical science. Combined with his experience in academia, he is passionately committed to advancing Thailand’s healthcare and education systems through the power of technology.
Mahn Pitipund Lorchirachoonkul
Chief Operating Officer
With extensive experience in designing and developing embedded systems, Android platforms, Linux system programming, and cloud infrastructure, Mahn Pitipund Lorchirachoonkul has contributed to large-scale software projects both domestically and internationally. He is recognized as one of Thailand’s top experts in Linux and Android operating systems. He holds a Master’s degree in Computer Engineering from Kasetsart University.
Since the birth of his daughter—who is now approaching school age—Mahn has been driven by a strong passion to develop technologies that support children’s learning and development. He aims to empower kids to access quality educational content from home using online learning tools.
Nattawut Veerarattankul (Golf Nattawut V.)
Chief Commercial Officer
With experience in developing and managing enterprise software projects both in Thailand and abroad, Nattawut Veerarattankul has worked across diverse industries including hospitals, retail, telecommunications, automotive manufacturing, and cloud computing services.
He holds a degree in Computer Engineering from the Faculty of Engineering, Prince of Songkla University (Hat Yai Campus), and has deep expertise in software development, system design, and user requirements analysis.
Golf believes that health is one of the most pressing global challenges—particularly in Thailand—and it requires urgent solutions. He sees the need to improve efficiency within hospitals and also ensure that patients outside the hospital have access to modern information to care for themselves knowledgeably. Technology, in his view, plays a critical role in solving healthcare challenges both inside and outside hospital walls.
Chaa Pimnara W.
Founder & CFO
Pimnara holds a degree in Product Design and an MBA. She is the Founder and Chief Financial Officer (CFO) of Mor IsHealth and oversees the financial operations of all affiliated companies.
Beyond her financial responsibilities, with her academic background in architecture and design, Chaa (Pimnara) is naturally attuned to identifying and solving meaningful problems in everyday life. She plays a pivotal role in driving the company to apply its developed technologies to improve people’s quality of life across various domains.
In addition, Chaa is passionate about child psychology and strongly believes in using technology to empower parents to stimulate their children’s learning. She advocates leveraging the wealth of educational resources available on the internet, rather than relying solely on formal educational institutions.