Management
Formerly an executive in new business development at True Corporation Public Company Limited, Dr. Jay Jootar has extensive experience in developing technology products and services. He has also pioneered international markets across Asia and other continents.
He graduated with First Class Honors and a Gold Medal in Electrical Engineering from Chulalongkorn University. He later earned both his MBA and PhD in Management from the Massachusetts Institute of Technology (MIT). During his studies in the U.S., he was invited to consult for leading tech companies such as Intel Corporation, ITT Corporation, Verizon Communications, and IBM. He has also helped several U.S.-based corporations create and spin off new ventures into subsidiary companies.
In addition to his work as an executive and entrepreneur, Dr. Jay has served as a guest lecturer in MBA programs (both Thai and English) at various institutions, including the College of Management at Mahidol University, the National Institute of Development Administration (NIDA), and King Mongkut’s University of Technology Thonburi (Graduate Management Institute). He has also advised multiple government agencies and universities.
Born into a family of doctors—both his parents were medical professors at Siriraj and Ramathibodi Hospitals—Dr. Jay developed a deep interest in medical science. Combined with his experience in academia, he is passionately committed to advancing Thailand’s healthcare and education systems through the power of technology.
Mahn Pitipund Lorchirachoonkul
Chief Operating Officer
With extensive experience in designing and developing embedded systems, Android platforms, Linux system programming, and cloud infrastructure, Mahn Pitipund Lorchirachoonkul has contributed to large-scale software projects both domestically and internationally. He is recognized as one of Thailand’s top experts in Linux and Android operating systems. He holds a Master’s degree in Computer Engineering from Kasetsart University.
Since the birth of his daughter—who is now approaching school age—Mahn has been driven by a strong passion to develop technologies that support children’s learning and development. He aims to empower kids to access quality educational content from home using online learning tools.
Nattawut Veerarattankul (Golf Nattawut V.)
Chief Commercial Officer
Bridging Hospital-Grade Standards to High-Potential Clinics
Nattawut specializes in Enterprise Software Architecture and Implementation, with extensive experience across high-complexity industries—including Healthcare, Telecommunications, Automotive, and Cloud Computing—both domestically and internationally. He holds a degree in Computer Engineering from the Faculty of Engineering, Prince of Songkla University.
Drawing from his role behind the success of leading medical institutions, Nattawut identifies a strategic opportunity to translate Hospital-Grade Best Practices into High-Potential Specialty Clinics, enabling them to achieve global-level management standards.
His vision positions technology as a tool for “Business Health Checkups,” addressing critical pain points across the Thai healthcare ecosystem. This approach balances operational efficiency for hospitals with fast, accurate data access for outpatient services (OPD), supporting sustainable growth amid today’s challenging economic environment.
Chaa Pimnara W.
Founder & CFO
Pimnara holds a degree in Product Design and an MBA. She is the Founder and Chief Financial Officer (CFO) of Mor IsHealth and oversees the financial operations of all affiliated companies.
Beyond her financial responsibilities, with her academic background in architecture and design, Chaa (Pimnara) is naturally attuned to identifying and solving meaningful problems in everyday life. She plays a pivotal role in driving the company to apply its developed technologies to improve people’s quality of life across various domains.
In addition, Chaa is passionate about child psychology and strongly believes in using technology to empower parents to stimulate their children’s learning. She advocates leveraging the wealth of educational resources available on the internet, rather than relying solely on formal educational institutions.